Privacy Notice

Personally identifiable information (PII):

Personally identifiable information (PII) means any information about an individual from which that person can be identified. It does not include anonymised data, where the identity and identifying information has been removed.

PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Our privacy policy explains how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with applicable general data protection rules (GDPR). It applies to data collected when you use our website, when you interact with us through social media, email, or phone, or when you participate in our competitions or events. 

Subscriptions to newsletter and other alerts:

When you register or subscribe to our newsletter or any other form of alerts on our site, you agree that we can send you our updates and promotional emails. If you do not want to receive them anymore, you can unsubscribe from these at any time.

Our commitment to you:

We take the protection of your personal data seriously and will process your personal data fairly, lawfully and transparently. We will only collect and use your personal data for the following purposes, to:

• fulfill your order(s)
• keep you up to date with the latest offers and trends
• give you a better shopping experience
• help us to make our marketing more relevant to you and your interests
• improve our services
• meet our legal responsibilities

How we keep your data safe and secure:

The communication between your browser and our website uses a secure encrypted connection wherever your personal data is involved.

We require any third party who is contracted to process your personal data on our behalf to have security measures in place to protect your data and to treat such data in accordance with the law.

In the unfortunate event of a personal data breach, we will notify you and any applicable regulator when we are legally required to do so.

The personal data we collect:

While our website is designed for a general audience, we will not knowingly collect any data from children under the age of 18 or sell products to children. If you are under the age of 18, you are not permitted to use or submit your data to our website.

What personal information do we collect from the people that visit our website?:

When ordering or registering on our site, as appropriate, you may be asked to enter your name, mailing address, phone number or other details to help you with your experience.
 

When we collect information:

We collect information from you when you register on our site, place an order, subscribe to a newsletter or enter information on our site.

How we use your information:

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, browse the website, or use certain other site features in the following ways:

      • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.

      • To improve our website in order to better serve you.

      • To allow us to better service you in responding to your customer service requests.

      • To quickly process your transactions.

      • To send periodic emails regarding your order or other products and services that may become available.

How we protect your information:

Your personal information is stored on secure networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Use of 'cookies':

Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved personalised products or services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future, help remember and process the items in the shopping cart, understand and save user's preferences for future visits and keep track of advertisements.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies. If you disable cookies, some features will be disabled but this will not affect the your shopping experience.

Online ads:

We use online advertising to keep you aware of what we’re up to and to help you find our products. Like many companies, we may target EDKAY banners and ads to you when you use other websites and apps, based on your contact, usage and profile data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.

Third Party Disclosure:

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety. 

Third party links and tracking:

We do not include or offer third party products or services on our website at this time. It's also important to note that we do not allow third party behavioral tracking.

​In case of a breach:

We will notify you via email within 5 working days if we believe a breach has occurred and work with you to reach resolution where possible.
 

If you wish to unsubscribe:

If at any time you would like to unsubscribe from receiving future emails, please follow the unsubscribe instructions at the bottom of each email.